{"id":76,"date":"2023-04-08T00:05:19","date_gmt":"2023-04-08T03:05:19","guid":{"rendered":"https:\/\/cleberalex.com\/blog\/?p=76"},"modified":"2023-04-08T00:06:09","modified_gmt":"2023-04-08T03:06:09","slug":"a-sabedoria-esquecida-nos-leads-e-vendas-perdidos","status":"publish","type":"post","link":"https:\/\/cleberalex.com\/blog\/a-sabedoria-esquecida-nos-leads-e-vendas-perdidos\/","title":{"rendered":"A sabedoria esquecida nos leads e vendas perdidos"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Como est\u00e1 a resist\u00eancia da sua empresa em investigar vendas mal sucedidas?<\/h2>\n\n\n\n<p><a href=\"https:\/\/cleberalex.com\/mentoria-growth-marketing-b2b.html\" target=\"_blank\" rel=\"noreferrer noopener\">A Persona Compradora que eu ajudo meus clientes a desenvolver <\/a>tem uma caracter\u00edstica especial: sua metodologia envolve escutar leads e compradores frustrados.<\/p>\n\n\n\n<p><strong>MQLs que n\u00e3o viraram SQLs<\/strong>, quando ouvidos, nos d\u00e3o uma aula sobre como que o nosso marketing est\u00e1 causando problemas levantando expectativas que n\u00e3o s\u00e3o atendidas nas primeiras reuni\u00f5es de vendas.<\/p>\n\n\n\n<p><strong>SQLs que n\u00e3o viram clientes<\/strong>, quando ouvidos, praticamente ensinam para os vendedores que a\u00e7\u00f5es precisam otimizar eu seu processo, incluindo timing, forma de contato, formato e mensagem.<\/p>\n\n\n\n<p><strong>Clientes que desistem, ou que est\u00e3o insatisfeitos<\/strong>, revelam insights para todas as \u00e1reas envolvidas na jornada. O marketing traz clientes com a promessa de cumprirem seus objetivos atrav\u00e9s do consumo do produto, e se essa promessa n\u00e3o \u00e9 cumprida, <em>os clientes desistem da marca.<\/em><\/p>\n\n\n\n<p>Portanto, alinhar no marketing qual \u00e9 a promessa que estamos fazendo \u00e9 essencial para reduzir <em>churn<\/em>, e essa informa\u00e7\u00e3o s\u00f3 circula quando a escutamos entrevistando clientes insatisfeitos.<\/p>\n\n\n\n<p>Escutar clientes felizes \u00e9 importante tamb\u00e9m, quando conseguimos nas entrevistas faz\u00ea-los contar das suas frustra\u00e7\u00f5es no processo. De maneira geral, escutar s\u00f3 coisas positivas que j\u00e1 refor\u00e7am nossas convic\u00e7\u00f5es, nos ajudam pouco a crescer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O feedback n\u00e3o colhido nas experi\u00eancias mal sucedidas de prospec\u00e7\u00e3o e vendas pode impedir a otimiza\u00e7\u00e3o eficiente dos processos de marketing e vendas B2B.<\/p>\n","protected":false},"author":1,"featured_media":61,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-76","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dados-de-marketing","category-planejamento-de-conteudo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A sabedoria esquecida nos leads e vendas perdidos - Cleber 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